Five Reasons to Publish Your Book

 

Paris inspires me to create and write. 

The Ripple Effect of Publishing your book.

5 reasons to publish your book

1.       You’ve suffered for it! Imagine all the painful lessons you’ve learnt in life were not applied, what a waste that would be? Having applied the wisdom that has come through pain and determination, wouldn’t others benefit from it? Publishing your book will not only give you a sense of purpose, but help others to make sense of their journeys as well.

Suffering in life has a way of perfecting you. When you have spent years perfecting something, it becomes worth sharing. The problem with many books is that the authors have not paid the price for the knowledge they have curated for you. On the other hand, if there is a tested theory that has borne fruit, it becomes a valuable read.

2.       It gives you traction in your industry. I attended the book launch of a friend, Dr Stefan Fourie, who wrote “Work-based Learning: A new perspective in developing managers in a South African context.” When I realized that you could have multiple launches of your book, in different venues, that opened up a whole tour for one of our latest publications and we reached many more readers and potential partners.  Dr Stefan explained that as a consultant, his book opened new doors for him and gained him speaking opportunities in his field. While not all authors are speakers, other doors could be book reviews and derivatives that could arise from your story and your life principles.

3.       “You add something to the life force of humanity.” This is what my dad told me when I published my first book “Into Orbit: Orbital systems for every organization.” Dr Andre Pelser, is a world mission’s veteran to 124 countries and author of several defining books that have helped to shape several non-profit organizations across multiple cultures. When you write a book that is going to help others in any way, it becomes a contribution to the life force of your time and perhaps of the future. This is particularly true when you are not writing to generate sales, but to really add value. To take the time, energy and resources to create something that will inspire and enlighten your generation is a special grace. Books that have done that for me are books from the Bible, like Acts written by Luke the physician, Ecclesiastes by King Solomon, “The Seven Day Weekend” by Ricardo Semler, “Blue Ocean Strategy” and “Blue Ocean Shift” by W Chan Kim and Renée Mauborgne, to mention a few.

4.       Books can spark new business interests. It’s not wrong to write for sales at all. People need more books to read and if you write for their sake and they appreciate your work, it is a beautiful thing. The reality for many new authors, is that they end up with boxes of unsold books, wondering why they wrote at all! Consider some strategies for marketing your book and spend some money on the process too, because no one can market your book like you can. We had one of our books in a major retailer that sold our books at malls and airports. We paid for the supply chain management and storage of the books too. Later we evaluated our cost of sales and realized that we can create pop-up stores wherever we were in the world, selling more books out of hand at a lower cost. This worked for us at that stage. Now we are building a facility that will also host our own bookstore and we are rethinking our strategy for this phase. It depends where you are at in your journey. It helps to have a coach that can mentor you through the stages and even help construct your book with the end in mind. Are you trying to reach a particular reader? What types of businesses will be derived from the concepts you explore in your book? How can you establish traction in your industry through the publishing of your life lessons?

5.       Your book will leave a legacy. I remember the first time my book was accepted in our national library and it had an International Standard Book Number that was permanent. There is a sense of belonging to a new circle of existence! I am a bit of a dreamer! I have written and sold a few hundred books by now to my circle of friends and partners. One of the best moments of my writing career was a book signing at one of our Summits. The event caused all of my most trusted and celebrated colleagues to be in the same place at the same time, and we launched the book “Leader: Develop the Leader within.” I physically signed and wrote a message for all of the patrons of the book that day and spent the better part of an hour with those that had helped me on my journey to becoming the author. It was a wonderful full circle event in my life that I will always cherish.

If you would like to publish a book with our company Pelser Media, we have very reasonable publishing costs and have connections with excellent printers in Cape Town, South Africa. We look forward to hearing from you and perhaps creating an event to launch your book too!

Contact me via email: ajepelser@gmail.com